The History of Pizza Express: From a Small Pizzeria to a Global Brand

Pizza Express: Slice Up Big Wins with Pizza Express!

Pizza Express is a global brand that has become synonymous with delicious, authentic Italian pizza. But how did this small pizzeria transform into a worldwide phenomenon? Let’s take a journey through the history of Pizza Express and discover how it all began.

It all started in 1965 when Peter Boizot, a young entrepreneur with a passion for pizza, opened the first Pizza Express in Wardour Street, London. Boizot had a vision to bring a taste of Italy to the UK, and he did just that. With its open kitchen, vibrant atmosphere, and mouthwatering pizzas, Pizza Express quickly became a hit among Londoners.

As the popularity of Pizza Express grew, so did the number of locations. By the 1970s, Pizza Express had expanded to several cities across the UK, including Manchester, Birmingham, and Edinburgh. The brand’s success was not only due to its delicious food but also its commitment to quality and innovation.

In the 1980s, Pizza Express introduced the iconic Romana pizza, a thin and crispy pizza inspired by the traditional Roman style. This new addition to the menu was a game-changer and further solidified Pizza Express as a leader in the pizza industry. The brand also embraced the concept of live music, hosting performances by up-and-coming artists in their restaurants. This unique combination of great food and entertainment made Pizza Express a go-to destination for a night out.

The 1990s marked a significant milestone for Pizza Express as it expanded its reach beyond the UK. The brand opened its first international location in Hong Kong, followed by other countries such as India, China, and the United Arab Emirates. Pizza Express was now a global brand, loved by pizza enthusiasts all over the world.

In the early 2000s, Pizza Express continued to innovate and adapt to changing consumer preferences. The brand introduced a range of healthier options, including gluten-free and low-calorie pizzas, to cater to a more health-conscious audience. Pizza Express also embraced technology, launching an online ordering system and a mobile app, making it even easier for customers to enjoy their favorite pizzas.

Today, Pizza Express has over 600 locations worldwide, including restaurants in Europe, Asia, and the Middle East. The brand’s commitment to quality ingredients, authentic flavors, and exceptional customer service has remained unchanged throughout its journey. Whether you’re in London or Dubai, you can expect the same delicious pizza and warm hospitality that Pizza Express is known for.

Pizza Express has undoubtedly come a long way since its humble beginnings. From a small pizzeria in London to a global brand, it has left an indelible mark on the pizza industry. Its success can be attributed to its unwavering commitment to quality, innovation, and customer satisfaction.

So, the next time you’re craving a slice of authentic Italian pizza, why not head to Pizza Express? With its rich history and mouthwatering menu, you’re guaranteed to slice up big wins with Pizza Express!